Tuesday, January 5, 2010

Bullritos opens in Deer Park


DEER PARK, Texas - December 16, 2009 - After opening its first location in La Porte, Texas, in 2008 and quickly becoming a local favorite, Bullritos(r) is proud to open its fourth franchised location, located at 3709 Center Street in Deer Park, Texas. Bullritos serves burritos (bullritos), tacos and bowls (bullritos without tortillas).

In celebration of opening day, the first 50 qualified participants in line at the new Deer Park Bullritos received an Unbelievabull Giveaway-one free bullrito per week for a year. Bullritos fans started camping out at the Deer Park location at 10 p.m. the night before opening day.

"We wanted to thank the Deer Park community for welcoming Bullritos with open arms," said Jonathan Kim, Bullritos franchisee. "And this giveaway was the perfect opportunity to not only give back to guests, but to also allow them to have the full Bullritos experience."

Bullritos was founded by Russell Ybarra, president and founder of Gringo's Mexican Kitchen. Motivated by his personal experience of running with the bulls in Pamplona, Spain, Ybarra extended his culinary palette into a Spanish-inspired, hip burrito joint complete with high-quality ingredients, frozen lemonade and talented "burristas" (burrito rollers). Bullritos, bowls and tacos are loaded with any combination of freshly grilled and prepared meats, two styles of rice, three options of beans (all vegetarian), chile con queso, freshly-cut veggies and mild to spicy salsas. To create a "Custom Bull," patrons indicate their order by marking their desired style and ingredients on bull bags with red markers. Burristas create the bullrito, bowl or tacos, and put them in the bag for the guest to "run with it," emphasizing the "bag 'n' go" concept.


"We hope to impact more communities in a positive way with every new Bullritos location," said Ybarra. "The philosophy behind Bullritos has always been to deliver delicious food with the finest ingredients as well as to give back to the community."

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